Shabd Se Shauke Tak

Chocolates, racism and the history of photography.
Racial bias so ingrained it took chocolates and furniture companies to help photograph POC skin. Read more...
Antithesis of VDay Marketing is Anti-Vday Marketing?
At what point do ideologies stop becoming marketing trends? The irony behind companies using ‘Anti-VDay’ marketing on a consumeristic holiday to sell and push their products probably gets lost under... Read more...
Treading the line between aesthetic vs. impactful content.
Hours of doom-scrolling and multiple brand posts but as audience- can one even distinguish between all the lazy jewellery-on-hands-in-sunlight type of content? No shade to those brands, but how come... Read more...
Plagiarism better than originality & collaboration?
Why do Indian brands/creatives find it easier to plagiarize than collaborating/crediting? Read more...
Is media literacy already dead?
Print media is on the verge of death, but that’s not the worst part. Read more...
Are 'Bestsellers' really the best a brand can do?
As a few months old brand, having established a ‘Bestseller’ is surreal. But, that's not exactly how we feel. The Burberry Trenchcoat, Bulgari Serpenti, Cartier Love Bracelet & Devija Kata... Read more...
What defines Good or Bad taste?
Why do we associate expensive/rich with good taste? Why does a person liking Margiela Tabi’s connote that the person has ‘good taste’? Would we consider it ‘good taste’ if we... Read more...
Does Europe Really Do It better?
This wasn’t the first time we witnessed street-side everyday items being stolen and labelled as luxury by high fashion brands, nor will it be the last. Read more...
Animal Dead Remains as Jewellery?
Contrary to popular belief- the Kata Earrings aren’t ACTUAL dead remains of a fish that we turned into earrings. Though we can’t lie, that’s an incredibly good idea + brownie points... Read more...